Whuffaoke or bust!

animation, news, social media, web

What does karaoke have to do with raising your "whuffie"? And, what IS whuffie anyway?

Find out as Melissa Mansfield chats with Tara Hunt, author of The Whuffie Factor, at the San Francisco kick-off party for whuffaoke - a cross-country road trip that combines karaoke with social media and community building.

Created as an experiment in social media marketing, we produced this video for Tara to help her promote her book and tour.