In 2011, MDImaging celebrated 60 years of service providing medical imaging and diagnostics to the Redding, CA community.
To commemorate the occasion and celebrate the end of the year, we worked with AbraMarketing to create these short 15-second TV commercials. MDImaging wanted every department represented in these holiday greetings.
We made sure to film b-roll for each department, making each spot unique. At the same time we reused the same voiceover to build familiarity during the short 30-day period the videos would be aired on the local stations.